Revenue Recognition by Design: Build Monetization and Rev Rec as One—To Capture More Wallet Share and Never Leave Money on the Table

October

15

,

2025

12:00pm

–

1:00pm

PDT

Revenue Recognition by Design: Build Monetization and Rev Rec as One—To Capture More Wallet Share and Never Leave Money on the Table

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What was covered

Most companies treat revenue recognition as a compliance afterthought—a problem to solve after the pricing strategy is already set. This backwards approach leads to failure to launch: great pricing ideas end up on the cutting room floor because they can’t be operationalized. It also leaves revenue on the
table because revenue recognition policies can’t support the pricing innovations designed to win customers. The results? Revenue leakage from stitched-together systems, slower deals, costly inefficiencies, and unnecessary risk.

Join Jagan Reddy, CEO of RightRev, and pricing expert Natalie Louie as they reveal why leading companies are flipping this script. In this session, you'll discover how to architect monetization strategies with revenue recognition as a foundational design principle from day one. When pricing and revenue recognition are in sync, new revenue streams open seamlessly, businesses grow faster, and profitability improves. You’ll walk away with practical frameworks for aligning any pricing

model—from usage-based billing to multi-element arrangements—with ASC 606 requirements, while keeping your business agile and your deals moving fast.

Key Topics:

What agile event programs are and why they're essential

Strategies and tools for building agile event marketing

How to scale agile event programs without losing brand integrity or valuable data

Steps you can take right now to introduce agile event marketing into your business

Grab your favorite snack and tune in.

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Session Sponsors

Your Hosts

Jagan

Reddy

CEO & Founder

Rightrev

Natalie

Louie

Product Marketing Lead

OPENFORM

What You Will Learn:

Most companies treat revenue recognition as a compliance afterthought—a problem to solve after the pricing strategy is already set. This backwards approach leads to failure to launch: great pricing ideas end up on the cutting room floor because they can’t be operationalized. It also leaves revenue on the
table because revenue recognition policies can’t support the pricing innovations designed to win customers. The results? Revenue leakage from stitched-together systems, slower deals, costly inefficiencies, and unnecessary risk.

Join Jagan Reddy, CEO of RightRev, and pricing expert Natalie Louie as they reveal why leading companies are flipping this script. In this session, you'll discover how to architect monetization strategies with revenue recognition as a foundational design principle from day one. When pricing and revenue recognition are in sync, new revenue streams open seamlessly, businesses grow faster, and profitability improves. You’ll walk away with practical frameworks for aligning any pricing

model—from usage-based billing to multi-element arrangements—with ASC 606 requirements, while keeping your business agile and your deals moving fast.

Key Topics:

Aligning Monetization and Revenue Recognition from Day One

Unlocking Growth and Preventing Revenue Leakage

Practical Frameworks for Agile Compliance and Innovation

Q&A

Your Hosts

Jake Hernandez

Chief Creative Officer

Openform

Jake Hernandez is senior director of product marketing at Openform, where his goal is to help people unlock the power of in-person events.

Leo Di Salvo

Sr. Technology Consultant

Openform

Leo Di Salvo is the Senior Technology Consultant at Openform, where his goal is to help people unlock the power of in-person events.

Run of show

12:00PM

Webinar Begins

Opening remarks from your hosts

12:15PM

5-Tips

5 Tips for Creating Virtual Events

12:45PM

Closing

Final remarks from your hosts

Grab your favorite snack and tune in.

Pro Tip:

First, watch the video to learn how to use this type of theme. Then, replace the iFrame embed code of the video below by clicking into it and clicking on the "Embed Options" tab on the right. Hide this element when you're finished.

Need more help? Here are some great Help Center articles regarding embed best-practices:

How do I resize an iFrame?

What's the difference between iFrame elements and Video elements?

How do I embed webinars or livestreams using an iFrame element?

What can I embed using an iframe into Splash?

Resource List

01

A Guide to Agile Event Programs that Can Survive Anything

Explore why the most dynamic leaders are building strategies for agile event marketing with a focus on scaling in-person and virtual events that are fast, flexible, and hyper-effective at driving meaningful connections.

Download

02

Crisis Mode: Ideas for Managing Events in Challenging Situations

Learn strategies, experiences and lessons learned from top event marketing leaders who have walked through the fire more than once and lived to talk about it.

Register

03

How to Build a Rock Solid Agile Events Program

The old way of doing event marketing—a large, inflexible investment in a small number of tentpole events—doesn't fit into a business world that demands adaptability and speed.

Watch now

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